Identify Your Audience
Any business has to know its customers. You need to find out who they are, what they like, and where they want to be. You need to meet the needs of a specific group of people, and we are here to help you pick those faces out of the crowd. Not only do we look at your current customer base or audience, but we also help identify those people you might be missing. We crunch the numbers and present our demographic findings to you in an easy, comfortable format. This data should help you, not create even more work.
Perform Comparative Analytics
Next, the Mermaid team takes that customer analysis and compares it to the customer base for industry comparables. Who is your competition, or what brands do you want to emulate? We can tell you exactly who those companies are targeting and how they do it. We can identify which groups get your brand, and which you're leaving behind.
Provide Real-Time Data
Mermaid sticks with you. We create spreadsheets and data sets that can be updated on a monthly, weekly, or even daily basis depending on your needs. As you roll out new marketing initiatives or tweak your brand image, we can tell you in real-time how you're performing with your customers. This kind of consumer engagement will help you steer your company in the right direction and ensure that you are able to make the necessary course adjustments along the way.